Proposed amalgamation between Forrest Hill Milford United and Glenfield Rovers AFC Summary



Proposed amalgamation between clubs:




A committee made up of members of each of the Club Boards’ have been working together for several months to consider the merits of merging the Clubs. 

Early in the process it became clear that both the Clubs share a core purpose of providing the environment, culture and pathways necessary to enable all our players and coaches to achieve their full potential in our sport.  In addition the Clubs operate in a similar way and face similar challenges. It also became abundantly clear that merging the strengths of both clubs has the makings to establish a football power-house on and off the field.

The challenges both clubs face include the ability to attract, retain and adequately remunerate talented coaching staff, maintaining a strong volunteer base, access to and maintenance of quality facilities, securing sponsorship revenue, over reliance on scarce trust funding, locally developed players leaving for larger clubs to play in stronger teams, the overlapping demands of secondary school football, and the restricted youth male pathways to national league teams (with none on the North Shore).

The above, coupled with the compliance demands of NZ Football including the new Youth Licencing regime which will see only licensed clubs being able to enter teams in top youth grades, make a larger club attractive.

The benefits of being a larger club can be summarised as follows:

Enhanced Community football offerings

  • Greater pool of resources and equipment
  • More flexibility of programmes – midweek, Friday nights, Saturday mornings
  • Ability to offer increased quality and quantity of services and programmes
  • Greater flexibility of location base for programmes and playing
  • More access to fields through freeing up underutilised capacity
  • Closer working relationships with Secondary, Intermediate and Primary schools in the catchment area.


High Performance pathways

  • Have the scale in high performance to attract and retain the best coaches
  • At Junior and Youth level have the scale to offer pathways for talented boys and girls from Junior and Youth levels through to senior within the Club –  Conference, Metro, Y-League, Men’s/Women’s Premier
  • Greater potential for alliance with 3rd Parties to provide enhanced Academy and Talent Development Programme opportunities
  • Greater potential to create alliances with overseas Clubs and overseas Universities

Competitive at highest levels

  • Both Men’s and Women’s senior teams competing at the highest club levels
  • Have the financial and operational capability to support teams and the player base required to compete consistently at this level
  • Playing and financial scale to enter the NSL if this becomes an reality.

Operational and Financial sustainability

  • Have the grounds and club rooms to support the full player base for training and home games
  • Have the scale to support staffing levels that are operationally sustainable
  • Greater pool of personnel – Coaches, Administration, Board Members
  • Shared management experience
  • The opportunity to call on a larger pool of volunteers
  • Board governing, instead of Member Committees doing
  • The scale to manage financial ups and downs such as what we are currently experiencing.
  • The scale to maximise revenue opportunities (commercial, sponsors, grants)

When combined these benefits provide an extremely compelling case for a larger merged club, however, it’s in the talent development and competitive grades that the new club will be able to provide improved opportunities for those players who want to excel in the sport.  Currently, FHM provides an excellent Talent Development Programme which can only improve with an increased player base, better resources for coaching and pathways through the top age group and senior competitions.  Without this merger both clubs will struggle to meet the criteria set by NZ Football for NRFL licensing and will then struggle to retain talented players.

Operationally, a merged entity will enable us to attract and retain the best coaching team and support staff which in turn will enable us to offer high quality coaching and player development programmes and to improve our operational practices on a day to day basis.

While both Clubs are run as not-for-profit charitable organisations and balance their books each year, they have limited ability to invest in staff, developing improved football programmes, funding high-performance teams and improving facilities.  The merged entity turnover will be close to $1m and this scale provides some financial flexibility.  It is also hoped that the size of the membership and wider community catchment will be more attractive to sponsors and increase the ability to attract Charitable Trust and Auckland Council investment funding.

Above all, a merged entity will enable us to double-down on pursuing our purpose of providing the environment, culture and pathways necessary to enable all our players and coaches to achieve their full potential in our sport.

In conclusion, we ask all members to give this proposal due consideration.  It is difficult to let go of the history and heritage that each Club has created.  The merged club Board will be tasked with maintaining the positives of that heritage and moving forward to create new history and a more sustainable future.

For more information on the proposal, please go to

Adrian Pickstock

Club Chair


Key Meeting Dates for your diary:

  • Monday September 28 at 7pm:   Special General Meeting ; Clubrooms, Becroft Park